How to Use Color to Sell Your House

There is an old saying that goes something similar to, “You only get one chance to make a good first impression,” so when selling a house, the same principle applies. Psychologists have long known the emotional associations held between people and colors, so when selling a house, could you be scaring away potential buyers simply because of the walls’ color? This article will discuss the most beneficial colors to paint your home’s interior when staging it to sell. Even though it might seem trivial, such information could possibly be the vital in the sale of your very largest investment.

Marketing experts are aware that there is a difference between living in your house and selling it. Therefore, when planning a color scheme for a house on the market, it’s imperative the owner uses color sparingly together with caution. Deep reds and purples may look beautiful with all the staging furniture, but bright shades are difficult to cover if the buyer wish to do away with them up right after the purchase. Therefore, in the context of this article all colors mentioned are assumed to be utilized in light shades. Bold colors may look wonderful, however the goal is to have viewers leave thinking of the high ceilings or perhaps the wonderful bones of the house, not the bold color choices.

Green
We have hardly ever encountered a home that featured a green interior. As green has been said to aid the mind’s concentration, a light shade works quite well as the backdrop to workout rooms and home offices.Blue
In the psychological community, blue is considered a color that calms your mind. It exhibits security, confidence, and relaxation. When selling a home, it is best to place light blue in rooms in places you want such qualities, like bedrooms. As the shade offers universal undertones, it’s versatility allows buyers to project their very own ideas to the room’s potential.

Yellow
A light yellow can be quite pretty when paired with white or neutral trim. It’s often associated with the sun, and therefore thought of as a warm, happy color. If you wish to use color to sell, a light yellow in a kitchen or breakfast nook–places where a lot of time is spent with loved ones–always makes an interesting choice.

White and Creams
Of all the rooms in which to experiment with color, a bathroom, in our opinion, just isn’t one of them. When buyers enter this room, they are certainly not viewing it as a place to relax in like a bedroom or socialize much like the kitchen. They are looking for it to be clean and functional. What better color to demonstrate that off than with white?

When everything else Fails
When everything else fails, we highly recommend a pallet of earth tones including white, beige, and tan. These shades enable the walls to blend into the essence of the home, and almost become non-elements. They let more important attributes shine through. It’s from this perspective that we recommend sellers permit the main portions of a home–the living areas, hallways, and foyers–to be left in neutral tones. A touch of whimsy here and there is ok, but letting a new buyer see themselves in the space is what will best sell your house.

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